Retailing & Consumer Science

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Retailing & Consumer Science

Explore the world of retailing, social commerce, and innovation from a customer-centric perspective. As a Retailing & Consumer Science major, you’ll learn to research, improve and better understand global retailing, consumer products and services and customer experience. Coursework integrates consumer behavior with retailing, business and marketing courses to prepare students for emerging careers.

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Undergraduate Major

The Bachelor of Science curriculum is designed to develop professionals who can apply their understanding of consumers and retail business practices in Retail Management and Operations, Merchandising and Buying, Consumer Marketing and Innovation, Digital Retailing and Social Media, and Sustainable Consumption.

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Undergraduate Minor

This minor is designed to allow students to focus on retailing and business or on consumer science.


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In High Demand

Employers are seeking individuals who can integrate consumer-oriented retail business practices with creativity, planning and analysis skills. Today, the demand for RCSC graduates outstrips the number of available candidates. Job opportunities for Retailing and Consumer Science majors include: marketing manager, merchandise buyer, assortment planner, digital analyst, social media manager, product category manager, product developer, store operations manager, manufacturer’s representative, sales manager, supply chain supervisor, logistics analyst, sustainability specialist, public relations manager, and UX/CX specialist.

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Career Planning

With a proven track record of industry internship and career placement success, the RCSC Program faculty and the Terry J. Lundgren Center for Retailing staff prepare students for emerging management and professional careers in retailing, consumer products and technology. Our graduates have leadership positions for Amazon, Anthropologie, Apple, Christian Louboutin, Dream Works, Google, L’Oréal, LVMH, Mariott, Nike, Neiman Marcus, Nordstrom, PetSmart, REI, Samsung Retail Strategy and Innovation, Target, Ulta Beauty, Walmart, Warner Bros. Entertainment, Wayfair, Williams-Sonoma, Yelp and many others.

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Follow Your Dreams


Are you interested in why people decide to buy something or what’s driving the latest trend? Do you want to know what it takes to become a leader in the retailing and consumer services sector? Do you want a career in a dynamic industry that can grow with you? Find out how to turn your interests into an exciting and rewarding profession. Reach out to a Retailing and Consumer Science advisor to find out where to start!

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